Economic constraints Essay

As part of my applied business GCSE, I stimulate been asked to compare devil different companies. The two companies I am passing game to compare are Nike and McDonalds. Nike is an LTD, while McDonalds is a franchise. At the residuum of this course I aim to get a better agreement of how businesses run.The business location (McDonalds)Most of McDonalds earliest restaurants were opened in the UK during the 1970s, many customers were willing to travel miles to visit them. This specific McDoands is located in archway (N19)McDonalds believe that their customer convience & research are the things that tug force behind McDonalds restaurants and locations. Such development has led to in the raw McDonalds in sites as varied as cross-channel ferries, a roll alley and Londons former County Hall. The Company is committed to responsible growth, and works closely with local planning officers and community groups when developing a virgin restaurant.When McDonalds decide to open a new resta urant, it is considered as a long-term proposition. For McDonalds, local knowledge is a key factor to choosing new locations. McDonalds relies on discussions with local managers who are involved at the tell on roots level with their local communities.Key customers & competitors. (McDonalds)McDonalds are oneness of the leading providers of quick service food globally. In the UK, the company has 1,250 restaurants most 500 of which are franchised operations. Seen as how McDonalds are a very large-scale and successful franchise, they are bound to rescue competitors such(prenominal) asMcDonalds are one of the only franchises to see a goal of no more than two complaints per restaurant per month. Using Business Objects to spot problems early, such as staffing levels, some 500 stores have achieved zero complaints for more than two months.In McDonalds, customer service is improved by information from the lead Mystery Shopper visits to each restaurant monthly. This information includes , amongst other criteria, whether or non there was a friendly greeting, whether the server was wearing a conjure badge, as well as the overall cleanliness of the restaurant.Some of McDonalds international influences may affect the way that the business is managed and run. For example, if there were complaints being do about(predicate) the level of pay for its workers then McDonalds might have to respond to this. Even though it could be argued that the workers demands are not an international influence the company would still face pressure to make judgments about the nature of its decision-making.The business location (Nike)Nike are known worldwide and have many stores throughout different countries, these include ofAustria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Israel, Italy, Netherlands, Norway, Poland, Portugal, Russian federation, Slovakia, Slovenia, southeastward Africa, Spain, Sweden, Switzerland, Turkey, UK and Ireland.In Nikes case, it is very important that all of their locations suit to their longing because Nike aims to get out of their store locations including, profit and popularity. Before building a new store, Nike may need to take into account the following factor.