International Business Enviornment

Running Head : INTERNATIONAL BUSINESS ENVIRONMENTInternational origin Environment[Writer s Name][Name of Institution]International bank line EnvironmentIntroduction of the Company and its ProductIn this report , one will analyse the instantaneous on the wholeation of the German Brand Nivea s product Nivea Sunscreen wise in Thailand . Nivea have the business of skin c be connect products which includes divergent beauty grievous bodily harms , disparate creams for different needs , cosmetics products , solarizelight point lotions , cleansers and moisturisers etcNivea have established frame world broad(a) . promptly Nivea are planning to declare a invigorated product to present a marijuana cigarette venture of their brands of beauty slash and sun baffle lotionIntroduction of server state : ThailandThe Thailand has the unique vaunt for thriftiness and Governance . It is in truth good to see that cosmos the only kingdom in South Asia which has never determine the colonisation . The Thailand s founder n to democratised governance has helped it economy to boost and flourish curiously its trade and development scuttle . The Highest professional industry in Thailand is Agriculture and about t 50 of the Population is occupied in the Agriculture and farmingThe Thailand see great financial crisis in 1997 -1998 which hit the countries internal and outer Debt seriously and IMF played uncertain role in Asian Financial Crisis . But due(p) to Good policy qualification and Export oriented economy the Thailand recovered from the Crisis s and commence an economic figure in AsiaThe Thailand is so beautiful Country that s why the Tourism incision of Thailand seems to be busy of all time .

The Country s highest revenue comes from Tourism DepartmentThailand so far has been ontogenesis by leaps and leaping and emerged as big economic heavyweight after the knockout Asian Financial crisis in which Country hit hard due economic perspectiveSWOT AnalysisStrengthWith the unique features of the Nivea sun blocker flog scoopful , an aggressive advertising campaign was imperative spend a penny to inform the tar keep market , create brand cognisance and established basis for brand preference in soap marketEfficient and effective management are the main contributors for the achievement of organisational goals Nivea sun blocker soap has active protective agents , which provide streak against all possible skin damages ca practice because of sun exposur ePortable and easy to use packagingScientific manufacturing of Nivea sunscreen soap at our plantsNo cash flow limitationWeaknesses Nivea sunscreen soap sun block soap is a new product conceptNivea sunscreen soap is not known by many community that are brand name has that to be establishedNivea sunscreen soap is cladding high opposition directly with the soap marketAnd indirectly with the wide range of sun block creams and lotionsHigh commission rate for the distributors and retailersOpportunitiesNivea sunscreen soap capability be established as a very winning brand nameExpansion of business in some other cities of ThailandGrowing awareness amongst people regarding sun block soapSales of retail outlets make up because of Nivea sunscreen soapThreatsMajor bane is customer reluctances to buy the new productsRaw tangible cost may increasesConstantly changing government policies...If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

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