Business Problem

In God we trust, all others must bring info W. Edwards Deming Background: Outdoor advertising has become an integral single-valued function of our lives and its arduous to imagine a stretch of effort without a billboard or a bus stop / shelter without any companys advert on it. What was purview of movie posters alone a couple of decades back, right away has Corporate from e genuinely sector and of every size competing for a passer bys attention via outdoor advertising. term over the years, the bill boards may have become bigger, flashier and louder, the scholarship behind the effectiveness and impact of the outdoor media on the accost version line of a ccap adapted is not wide-eyedy understood. Does the ad reach right customers, grab enough attention, results in melodic line growth, is executed well, are most of the questions that industry has been grappling with for years. moment of Performance Data Services, incubated at CIIE IIM Ahmedabad, is trying t o answer nearly of these questions and service the fragmented outdoor advertising Industry on a Pan-India basis. Using POPs data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed and thrusting RoI (Return on Investment).

PoPDS uses a blend of physical due melody and technology to bring innovative solutions for the media planners, brand managers and media and is a victor of the recently concluded Economic Times Power of Ideas initiative, and is frustrate funded by the Department of Science & Technology, Govt. of India Problem S tatement: In fiat to provide a reliable ! service to its clients, PoPDS motivation to have a reliable database of billboards scattered across the country. in that location are about 50,000 billboards in top 50 mark - 1, Tier 2 and Tier - 3 cities of the India. self-command of media billboards is exceedingly fragmented and dispersed making it extremely difficult to accumulate an organized database of the basic information about the billboards. The very personality of the business makes it...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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