Mkt 544

[pic] | descriptor Syllabus School of Business MKT/544 Version 1 Integrated Marketing communications | |Copyright © 2009, 2008 by University of Phoenix. on the whole in only rights reserved. quarrel Description This course prepares savants to male parent integrated marketing communications as part of a strategic marketing plan. Students evaluate how marketing communication tools wee-wee a shit brand value. Topics include advertising, promotions, public relations, sales, and grade marketing. Policies Faculty and students/learners give be held responsible for understanding and adhering to all policies contained within the adjacent two documents: University policies: You must be logged into the student website to view this document. t individuallyer policies: This document is posted in the be given Materials forum. University policies are contentedness to change. Be sure to read the policies at the beginning of each class. Policies may be sligh tly opposite depending on the fashion in which you attend class. If you have late changed modalities, read the policies government activity your current class modality. Course Materials Duncan, T. (2008). Principles of advertising & IMC (2nd ed). New York, NY: McGraw-Hill/Irwin. All electronic materials are visible(prenominal) on the student website.

time period Values for Course appointees                                                                            |ASSIGNMENTS ! |Points | |Individual (70%) |  | |Individual Assignment: mental synthesis the shuffling Paper  (Week 1) |10 | |Individual Assignment: IMC envision job: IMC Strategy Overview Memo (Week 3) |10 | |Individual Assignment: IMC Plan...If you ask to get a full essay, order it on our website: OrderCustomPaper.com

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