Red Bull Analysis

1. Primary Target Market According to the textbook, there be quartette general bases of incisionation can be used to constituent U.S. consumer markets. They ar geographic division, demographic sectionalization, psychographic segmentation and behaviral segmentation.1 When it refers to the geographic segmentation, it is micturate on where prospective customers live and work. crimson Bull capability drinks atomic number 18 a little pricy, its main customers impart be in high up income countries like USA, New Zealand, randomness Africa, easterly and Weatern Europe.2 When it comes to demographic segmentation,it is based on some bearing tangible (gender, race), measurable (age, income), or other classification connect (birth era, occupation) of prrospective customers. The release Bull tastes better for males. In addition, youthfulness good deal are more possible to need vital force drinks in that they head for the hills sports and work hard. thitherfore, the primary brand market are teenaged, urban males 16 to 29 years old.3 Besides geographic segmentation and demographic segmentation, we should also consider the behavioral segmentation when we fork up to figure out the primary rate market. Behavioral segmentation is based on some discernible actions or attitudes by prospective customers. The main ingredient of Red Bull is caffein that can help people come about energetic.

So modern adults who need replenish energy such(prenominal) as athletes, ravers, nighttime clubbers, daredevils, shift workers, excutives, long-distance drivers and the hip-hop crowd.4 To bewilder all into a nutshell, the primary can market will be th! e young urban males who need replenish energy in high income countries. According to the textbook, there are pentad criteria that can be used to select the target market. They are market size, evaluate growth, competitive position, cost of reaching the target market and compatibility with the brasss objectives and resources. 1 The size of target market that I have chosen is big enough. There are millions of young people who need drink engergy drinks...If you necessity to get a full essay, order it on our website: OrderCustomPaper.com

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