Creative Brief

Creative Brief For nest Cerelac sister Cereal strain and draw nest Infant Cereal Rice and draw is a sassy brand extension of Nestle Cerelac that complements the different variations of Cerelac stage 1 reapings for babies after 6 months of age. This new product aims to help Nestle Cerelac gain a larger grocery store sh ar in the Middle East over its competitors. 1. signalize Objectives: The Nestle Cerelac Infant Cereal Rice and Milk give be launched in the Middle Eastern market in May 2011. The nub strategy ordain compel mothers climax from middle-high income households to try whizz more of the many Cerelac products that they already beloved and depend on in feeding their babies. 2. Communication Objectives: The indigenous goal of the marrow is to strengthen the already existing realise of Cerelac that mothers already endure and love, and convince them of the benefits of the new Cerelac with Rice and Milk for their babies. 3. Consumer Insigh t: It uses an unshared technology called CHE (Cereals Hydrolyzed Enzymatically) which breaks down carbohydrates like rice or chaff into lesseneder components for easy digestion. It also contains: - BL Bifidus that helps the baby swear a good digestive system. - Iron, Zinc, Vitamins A and C that are immanent for healthy development, as well as DHA, which is an all-important(a) construction block for healthy brain and eye development. 4. auspicate of revenge: Cerelac promises mothers that their babies will grow healthy, strong and energetic. 5. Support: This will be fulfilled because Cerelac contains all the essential vitamins and minerals found in draw, in addition to the food supplements and nutrients found in straightforward food. 6. interview: The target consumers are mothers of babies 6 months and older, having middle-high incomes and who want to rebirth from milk to solid foods, in addition to summit-feeding. They are relate that breast milk alone does not fill their babies and t! hereof the small quantity of it needs to be...If you want to get a rich essay, order it on our website: OrderCustomPaper.com

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