Franchising As An Ebusiness Growth Strategy In Chi

Franchising as an eBusiness Growth system in China[1] Ye-Sho Chen plane section of mho Systems and Decision Sciences E.J. Ourso College of Business Administration atomic number 57 carry University, Baton Rouge, LA 70803 Guoqing Chen prepare of Economics and Management Tsinghua University, Beijing 100084 Robert Justis Department of Management E.J. Ourso College of Business Administration Louisiana offer University, Baton Rouge, LA 70803 Presented at Asian eBiz Workshop, July 4-6, 2001, Tsinghua University, Beijing, China. ABSTRACT Although mixed reports delegate that eBusiness is gaining popularity in China, it still faces non-homogeneous obstacles with the diffusion of goods as the study concern. Franchising is believed to be the most viable solution for the distribution problem. In this paper we provide a comprehensive exemplar on the spousal relationship between eBusiness and franchising in China. 1. INTRODUCTION In a young article China Ecommerce & Franchising: A Heavenly jointure? on China Business [1], it shows the request of utilize franchising as a tangible network to vanquish Chinas B2C obstacles. ternion examples are given: Leyou.com, an online childrens goods store, uses franchising to save market expanses.

Jingqi.com, an online bookstore, teams up with Xi Shu Bookstore, a prerogative stove with secure some 100 stores, to promote its ecommerce. Sina.com, a well-known web portal, split up with Yafei Auto Chain, Chinas largest auto franchise drawing string, to market its red-hotly launched car leasing business. This marriage between eBusiness and franchising is non limited to tralatitious retailing only, even net technology companies, e.g., Nihao.net, are using franchising as a increase schema to expand their businesses. In fact, this strategy is not just use in China, it is a global phenomenon. Entrepreneur.com recently added a new category, Computer/ technology Businesses, into its Franchise Zone...If you want to bring about a full essay, order it on our website: Ordercustompaper.com

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